Bullseye Strategy provides business development and interactive marketing solutions for business. They asked us to come up with a design that was fresh, a little out of the box, and differentiated them from the competition.
After they delivered the site-map and content plan, we went to work. The 1st wire-frame was decidedly 'in-the-box', and motivated us to start connecting the dots. We decided to get creative with the copy that was provided, and transform the initial headline and sub-head, "Bridging the Gap: Innovative business and digital strategies with tactical implementation", into something short and catchy.
We came up with "Strategy + Execution = Bridging the Gap", and finally "Strategy + Execution = Results".
The next step was to develop a visual that would grab a visitors attention and put him in the correct frame of mind. We devised the 'white-board' theme - to suggest a 'strategy' planning type session: the type of 'down in the trenches' attitude clients expect from Bullseye Strategy.
The final design is decidedly fresh and creative, and communicates clearly and directly Bullseye Strategies Unique Value, while offering users many social sharing opportunities.
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